Prius C, More Green Cars Unveiled at Detroit Auto Show
"Toyota, the biggest player in hybrid-electric cars, has launched a cut price Prius as the Japanese firm fights back following one of the worst years in its history.
Jim Lentz, president and chief operating officer of Toyota USA, unveiled the Prius C at the second day of the North American International Automobile Show (NAIAS) at Detroit's Cobo Center. For a second year in a row the car show has been dominated by hybrid and electric car launches, although sales have so far been disappointing.