Prius C, More Green Cars Unveiled at Detroit Auto Show

"Toyota, the biggest player in hybrid-electric cars, has launched a cut price Prius as the Japanese firm fights back following one of the worst years in its history.

Jim Lentz, president and chief operating officer of Toyota USA, unveiled the Prius C at the second day of the North American International Automobile Show (NAIAS) at Detroit's Cobo Center. For a second year in a row the car show has been dominated by hybrid and electric car launches, although sales have so far been disappointing.

The new Prius C will have a starting price in the US of $19,000, and features a 1.5-litre gas engine as well as a 144-volt nickel-metal hydride battery, and will achieve 53 miles per gallon, "the highest city fuel efficiency of any car in America without a plug," said Lentz."
     
Dominic Rushe reports for the Guardian January 10, 2012.

SEE ALSO:

"Detroit Auto Show: Toyota Unveils Its 2013 Prius C" (Green Car Reports)

"Detroit Auto Show: The Excitement's Back" (Mother Nature Network)

"Green Car Trends at the 2012 Detroit Auto Show (NAIAS)" (AutoTrader/You Tube)

"Detroit Auto Show: Growth in Green Cars Could Create Green Jobs" (Green Buildings)

"Top 6 Green Cars To Watch at the 2012 Detroit Auto Show" (Inhabitat)

"Smart Unveils a Green Pickup Truck at the Detroit Auto Show to Lasso the Urban Cowboy" (Artinfo)

"2012 Detroit Auto Show: Green Car Trends" (Earth & Industy)