"Eat-Lancet report recommended shift to more plant-based, climate-friendly diet but was extensively attacked online"
"A leaked document shows that vested interests may have been behind a “mud-slinging” PR campaign to discredit a landmark environment study, according to an investigation.
The Eat-Lancet Commission study, published in 2019, set out to answer the question: how can we feed the world’s growing population without causing catastrophic climate breakdown?
The report recommended that if global red meat eating was cut by 50%, the “planetary health diet” would provide nutritious food to all while tackling the harms caused by animal agriculture, which accounts for over 14% of all greenhouse gas emissions worldwide. It suggested individuals – particularly in wealthy countries – should increase their consumption of nuts, pulses and other plant-based foods while cutting meat and sugar from their diets.
It may have seemed like a fairly straightforward proposal but the backlash was ferocious, with researchers receiving personal threats and insults. Thousands of negative posts were shared on Twitter (now X), and more than 500 articles were published criticising the report."
Clare Carlile reports for the Guardian April 11, 2025.
SEE ALSO:
"Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report" (DeSmog)
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