"A top Latino environmental group is launching a series of bilingual ads on Monday, highlighting climate change as an issue that disproportionately affects Hispanics.
Climate Power en Acción will spend $5 million on video ads, billboards, search ads, a new website, as well as radio and a video series in collaboration with Spanish-language newspaper El Tiempo Latino.
“For Latinos, the climate crisis isn’t abstract; it’s hitting them now and more severely than most Americans,” said Antonieta Cádiz, deputy executive director of Climate Power En Acción.
“These educational ads make clear that climate action is synonymous with economic prosperity for Latinos. The ads show what the Biden administration has done to combat not just the climate crisis but also to improve the health and economic wellbeing of Latinos and all Americans.”"
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