"Once 5% of new-car sales go fully electric, everything changes — according to a Bloomberg Green analysis of transitions underway across four continents."
"New technologies have a tendency to blindside. When color TVs were introduced in the 1950s, for example, they seemed like a flop. The devices were expensive, programming was scarce, and after a decade on the market few homes had one. Then suddenly prices dropped, a ratings war ensued, and in just a few years most US households were watching The Jetsons in its futuristic palette.
A comparable shift is currently underway with electric vehicles, according to a Bloomberg Green analysis of adoption rates around the world. By the end of last year, 31 countries had surpassed what’s become a pivotal EV tipping point: when 5% of new car sales are purely electric. This threshold signals the start of mass adoption, after which technological preferences rapidly flip.
When we first completed this analysis in 2022, only 19 countries had passed the 5% tipping point. Last year, that number soared as EVs spread across four continents. For the first time, some of the fastest-growing markets were found in Eastern Europe and Southeast Asia. The trajectory laid out by countries that came before them shows how EVs can surge from 5% to 25% of new cars in under four years."
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