"Crest Will Eliminate Microbeads From Its Toothpastes"

"Your toothbrush bristles may not be the only plastic you put in your mouth this morning — what you probably assume are flavor crystals in your toothpaste may actually be plastic microbeads. And soon, they’ll most likely be disappearing from your tube, thanks to growing public concern about the beads’ effects on both marine and human health. Procter & Gamble, the maker of Crest, has just pledged to eliminate microbeads from its toothpastes by March 2016, according to a statement released to ABC15 in Phoenix. (Crest did not respond to Yahoo’s request for comment.)"

Laura Tedesco reports for Yahoo! September 18, 2014.