"BP: A Textbook Example Of How Not To Handle PR"

"Within hours of the Deepwater Horizon explosion, Glenn DaGian was on the phone.

He had retired a year earlier after working with BP and Amoco for 30 years. He wanted back in the game.

'Every day thereafter, for about a week, I kept saying, do you want my help, do you want my help?' he says.

DaGian watched from the sidelines as BP executives declared it was not their accident, blamed their contractors and made the company look arrogant and callous. The company's response has become a textbook example of how not to do crisis management."

Elizabeth Shogren reports for NPR's Morning Edition April 21, 2011.

SEE ALSO:

"BP's Iris Cross Starred in Two Disaster PR Campaigns" (Center for Public Integrity)

"BP's PR Campaign Fails To Clean Up Reputation" (Guardian)