"Big Tobacco Wins Fire Marshals as Allies in Flame Retardant Push"
"The problem facing cigarette manufacturers decades ago involved tragic deaths and bad publicity, but it had nothing to do with cancer. It had to do with house fires. Smoldering cigarettes were sparking fires and killing people. And tobacco executives didn't care for one obvious solution: create a 'fire-safe' cigarette, one less likely to start a blaze."